Hasselblad magazine Victor is now accessible online. And itâ€™s free! Itâ€™s the complete version of the printed glossy magazine, with all the photos and articles plus tutorials, podcasts and behind-the-scene videos.
Because itâ€™s online, its interactive media facility will enable readers to search all articles and content from the current issue as well as back issues.
Victor online is presented like a virtual magazine, flippable by clicking on the pages; if you want to zoom in on an image just click on it and a large version appears on your screen.
â€œVictor online is not intended to be a substitute for the printed version, but rather to act as an added dimension,â€ says Andreas Brakonier, Corporate Brand Manager for Victor by Hasselblad.
Issued quarterly, the glossy, full size printed version is currently produced in seven languages, with a circulation of 20,000. To ensure that photographers continue to receive maximum value from the printed version, future issues will contain additional premium content, such as interviews or additional images and an archive will be available on the website for subscribers only.
To access the online version of Victor, one has to provide an email address and a few other details which appear to be quite normal requirements for an online subscription like this one. I tried it and got through in under a minute. Lovely photos. Thanks, Hasselblad!