Sony Introduces HVL-F58AM Quick Shift Bounce Flash

Sony HVL-F58AM Quick Shift Bounce Flash

Sony today introduced the new HVL-F58AM flash unit – it can swivel 90 degrees left and right on a horizontal axis in addition to the conventional up and down vertical adjustment.

Sony calls it the Quick Shift Bounce system and it offers versatile and flexible external lighting control. With a pivoting system, the camera and flash unit can keep the same orientation regardless of portrait or landscape shooting. This gives a higher degree of flexibility when arranging the direction of light, according to Sony.

The user can also take full advantage of the flash unit’s built-in bounce card even during portrait shots since the flash head can maintain the same orientation as it would in the landscape position.

The HVL-F58AM flash unit will ship in September for about $500; pre-orders are accepted beginning tomorrow, June 20.


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.