Sony’s two new DSLRs – the α550 (14.2 megapixels) and α500 (12.3 megapixels) – utilize a new generation of the company’s Exmor CMOS sensors and BIONZ image processors. Sony says their Exmor CMOS image sensors employ new low-noise processing for high-quality pictures, while the BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.
“We are bringing performance of a higher class of cameras within the reach of a broader group of consumers,†said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. “Not only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.â€
The new cameras will be on sale beginning October 2009; the α550 (model DSLR-A550) and α500 (model DSLR-A500) will retail, body only, at $950 and $750 respectively. With an 18-55mm kit lens, the price will be $1050 and $850, respectively.
[Site: Sony]