Sonyâ€™s two new DSLRs â€“ the Î±550 (14.2 megapixels) and Î±500 (12.3 megapixels) â€“ utilize a new generation of the companyâ€™s Exmor CMOS sensors and BIONZ image processors. Sony says their Exmor CMOS image sensors employ new low-noise processing for high-quality pictures, while the BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail.
â€œWe are bringing performance of a higher class of cameras within the reach of a broader group of consumers,â€ said Mark Weir, senior manager of the Digital Imaging business at Sony Electronics. â€œNot only do these cameras provide great value, but they also bring faster shooting speeds and new technologies like in-camera High Dynamic Range and new Live View features to mainstream photo enthusiasts.â€
The new cameras will be on sale beginning October 2009; the Î±550 (model DSLR-A550) and Î±500 (model DSLR-A500) will retail, body only, at $950 and $750 respectively. With an 18-55mm kit lens, the price will be $1050 and $850, respectively.