Sonyâ€™s dead serious about its digital SLR business. The company today confirmed rumors about more DSLR models by officially announcing the 14.2-megapixel Alpha A350 camera and the 10.2-megapixel Alpha A300 DSLR cameras, a day ahead of PMA 08. Both the A350 and A300 are geared as entry-level DSLRs with new technologies that Sony says should make picture taking faster and easier.
One important feature of the new Sony cameras is the new Quick AF Live View; it enables the photographer to frame photos on the cameraâ€™s LCD without sacrificing auto-focusing speed, a bane common to other live-view systems. The 2.7-inch LCD screen of the new models can also tilt/swivel to frame scenes from high or low positions difficult to reach when using an eye-level viewfinder.
The DSLR-A300 kit with a DT 18-70mm f3.5-5.6 standard zoom lens will ship in April for about $800. The DSLR-A350 camera body will be available in March for about $800, and the DSLR-A350 kit with a DT 18-70mm f3.5-5.6 3.9x zoom lens will be available for about $900 also in March.