Sigma Rebrands SD1 with the Merrill Name

sigma-sd1-merrill

There’s nothing new about the Sigma SD1 Merrill, just the re-branding with the Merrill name in honor of the originator of Sigma’s Foveon technology, Richard B. Merill.

What’s new is its price: officially $3,300 MSRP which could translate to about $2,300 street – a big price drop from its original price of $6,900.

The Sigma SD1 Merrill is the company’s flagship DSLR camera aimed at wedding, portrait and landscape photographers with its 46-megapixel 24-16mm APS-C X3 direct full color image sensor.

Sigma explains that with this sensor, the SD1 captures all primary RGB colors at each and every pixel location, ensuring the capture of full and complete color. Using three silicon-embedded layers of photo detectors, stacked vertically to take advantage of silicon’s ability to absorb red, green and blue light at different respective depths, it efficiently reproduces color more accurately, and offers sharper resolution, pixel for pixel, than any conventional image sensor, according to Sigma.

[Site: Sigma]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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