SanDisk is revving up its marketing motors with the introduction of the Ducati editions of its flash memory products, named after the famous Italian motorcycle racing team Ducati Corse.
SanDisk unveiled its new Extreme Ducati editions of USB flash drive, CompactFlash and SD cards in a press conference at SanDisk headquarters on the eve of the U.S. Grand Prix MotoGP race on July 22 at Laguna Seca in Monterey, California.
The SanDisk Extreme Ducati Edition cards are the result of a sponsorship and marketing relationship between SanDisk and Ducati Corse, the racing arm of Italyâ€™s famed Ducati motorcycle company.
The line-up consists of 4GB and 8GB capacities for the SanDisk Extreme Ducati Edition CompactFlash card and 4GB for the SanDisk Extreme Ducati Edition SD Plus card. The latter features a snap-open connector that enables the card to be plugged in directly to the USB port of a personal computer without requiring a cable or reader.
Particularly eye-catching is the SanDisk Extreme Ducati Edition USB Flash Drive which echoes the performance, colors, and lines of a Ducati MotoGP motorcycle