PMA Marketing Moments are 60-second to 90-second sound clips â€“ podcasts â€“ recorded by PMA speakers, consultants, and PMA members available every Tuesday via iTunes or directly via your PC.
These are quick tips and ideas to inspire creative marketing concepts, according to the PMA, which started life in 1924 as the Photo Finishers Association of America and became the Photo Marketing Association in 1974. They now prefer to be called PMA- The Worldwide Community of Imaging Associations.
The first of these PMA Marketing Moments feature Rick Segel, a seasoned retailer of 25 years and the author of 12 books. His common sense solutions and creative retail marketing ideas will make your business more profitable.
[Site: PMA Marketing Moments]