Photokina-Cologne.com now sports a new look that also offers a faster, better and easier way of navigating the site. Its improved structure enables users to find the information they are looking for as quickly as possible and with a minimum of mouse clicks.
A row of tabs at the top of the home page and the clearly structured menu ensures that users – whether they are trade fair visitors, exhibitors or media representatives – will quickly find the information they need, which has been optimally arranged. Clicking on the links in six prominently positioned “info blocks” on the home page, users can go straight to the latest key information. This new user guidance system is complemented by general information on photokina (by clicking on “The Fair”) and a comprehensive exhibitor search function.
Another new feature of the site is that exhibitors and sponsors can place banners on the photokina web pages, giving them the opportunity to take advantage, during the run-up to photokina, of the high number of “hits” that the site attracts, for an effective and target group-oriented appeal to customers.