Pentax arguably has very good cameras, but they have been lagging far behind (very far behind!) industry giants Canon and Nikon. What to do?
â€œI’m afraid it will need some sort of alliance with another company in the long term,â€ said Hoya Chief Executive Hiroshi Suzuki. High-tech glass maker Hoya bought the Pentax company in 2007 for $1 billion to add endoscopes and digital cameras to its product portfolio, which includes LCD photomasks, hard disk drive components, eye glass lenses and contact lenses.
Last year, Pentax sold only 2.3 million digital cameras compared to Canonâ€™s 25.6 million units. So a partner is needed, but with whom? Watch the next episode of the continuing Pentax saga.