Nikon Launches aims to provide music fans with tips about shooting concerts and images by professional photographers while integrating music, photography and social media – enabling fans and artists to share personal concert experiences. The website is part of Nikon’s sponsorship at Jones Beach Theater with Live Nation.

“Nikon is excited to again team up with the world’s largest live entertainment company, Live Nation, to connect with music fans,” said Bo Kajiwara, Director of Marketing, Nikon Inc. “We think music is a compelling platform for Nikon to engage music and photography lovers who capture and share their music moments through photographic images.”

With, fans will be able to view images taken by performing artists in the site’s Sound Check area, and view professionally photographed images in the Rock and Roll Picture Show area. Nikon’s professional photographers will give fans an exclusive, behind the scenes look at their favorite music acts, as well as provide fans with advice and tips on how to shoot great images and video with their digital cameras. Additionally, fans will be invited to participate in COOL SHOT Contests for the chance to win a Rock Star Flyaway trip to the concert of their choice at the Nikon at Jones Beach Theater or a Live Nation club show in New York. Information on the Rock Star Flyaway contest is available at


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.