Moms are More Trigger Happy (Shooting Photos, that is) Than Most of Us

InfoTrends Chart

A new study by InfoTrends reveals that mothers are taking more photographs than most of us. They also print more and share more of their photos than the rest of the population.

The study also kept track of where these moms print their pictures and found out that they print less at home; moms prefer the neighborhood photo stores and retail shops, also online net-to-retail and net-to-mail services.

Mette Eriksen, Director of InfoTrends’ Digital Photography Service, commented, “Moms represent a very active consumer segment in the digital imaging space. There are significant differences in their digital imaging habits when compared to other consumers. Vendors must pay attention to these variations to develop effective marketing and product development strategies.”


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.