Manfrotto Distribution is the new name for Bogen Imaging. Itâ€™s just a name change for faster brand recall; Bogen Imaging (now Manfrotto Distribution) has always been a part of the Vitec Group which also owns the Manfrotto brand.
With the name change, the Vitec Group hopes to address the fast growing amateur, high-end P&S and Four Thirds chip DSLR camera sectors, with a unified branding, while also maintaining focus on the enthusiast and professional photography and video markets that it is known for.
The move is intended to capitalise on Manfrottoâ€™s international reputation and to enable development of new products and product categories. Bogen Imaging became Manfrotto Distribution from January 1, 2010 in all of its territories; Germany, France, Italy, UK, Japan and the USA.
[Site: Manfrotto Distribution]