Light Crafts Introduces Aurora: Like Lightroom, Only Lighter (in Price!)

Aurora screenshot courtesy of Imaging Resource/Michael Tomkins

For only $20, you get the Aurora photo management software from Light Crafts. It’s like Lightroom in the sense that it’s a workflow application, but it’s lighter. It’s lighter in complexity and, best of all, it’s lighter in price compared to the $300 Lightroom.

Light Crafts describes their product as a powerful but simple photo editing, organizing and sharing software that answers the need of consumers who are looking to bring out the best in their digital photos.

“We believe everyone’s photos should look great, and we are proud to introduce Aurora as a powerfully simple solution to help photographers of all stripes achieve amazing results for their digital images,” said Fabio Riccardi, founder and CEO of Light Crafts. “Aurora makes it possible, for the first time, to easily edit photos so that they reflect what you saw in real life when you captured the image. We spent years studying how the human eye processes images, and we built Aurora to mimic that ability so that edited photos reflect the actual memory you captured.”

[Site: Lightcrafts.com]
Aurora screenshot courtesy of Imaging Resource/Michael Tomkins

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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