Time Inc. today announced it will end publication of LIFE magazine, the iconic serial now distributed as a weekend newspaper supplement. Its last issue will be dated April 20, 2007.
The LIFE supplement was carried in 103 newspapers with a circulation total of 13 million. This is the third time that it dies, apparently withering in an unfavorable newspaper ad environment.
LIFE magazine was re-launched for the third time in 2004 after a historic existence that ended in 1972. It re-appeared a few years after that as a monthly, folded, then came back as a supplement.
In its heyday, the iconic magazine was noted for its outstanding photography and coverage of the worldâ€™s momentous events. LIFE engendered legendary photographers such as Alfred Eisenstaedt, Margaret Bourke-White and Gordon Parks, among others.
LIFE will live on in cyberspace, though. Time will launch a major portal to put its entire collection of 10 million images online, where the public will be able to view LIFEâ€™s collection of images covering the events and people of the 20th century for free.