Kodak: A Photograph is a Gift from the Heart

Kodak Photo Gift

A survey by Kodak says gift recipients treasure and save personalized photo gifts, so when Kimberley sends her personalized Christmas card with her photo in it, you can be sure that Aunt Sally will keep and treasure it.

This may sound like a commercial spin; but look deeper, and indeed people do treasure photographs like nothing else in the world. To illustrate this, a person who loses his house in a fire will lament the loss of his family photos more than his paintings, cash, appliances and other things.

People treasure photographs because they create connections and preserve memories. More than 90 percent of people in the Kodak survey believe that sharing experiences through photographs helps them bond with others.

Kodak tries to highlight this fact when it offers you their products and services for personalized greeting cards. Kodak says more than half of consumers prefer receiving personalized photo greeting cards, with 84 percent saving those cards from family and friends.

[Via: CameraTown.com]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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