Digital SLR cameras (DSLRs) are emerging as an area of rapid growth within the digital camera industry with 40% growth posted in 2007. An InfoTrends study also reveals that this market will grow 16% for this year and will peak in 2012.
Data for this new study are revealed in The Consumer Digital SLR Marketplace: A Multi-Client Study by InfoTrends. The research explores the drivers of photo activity among DSLR owners as well as the services and products they currently use and anticipate using in the future.
Key objectives of the study include:
â€¢ Demographic profiling of DSLR owners and future owners (those planning to purchase in the coming year)
â€¢ Examination of digital photo activities
â€¢ Obtain insight into feature requirements
â€¢ Determine purchase decision criteria
â€¢ Identify accessories owned
â€¢ Size, segment, and forecast the market by price band
â€¢ Identify opportunities and strategies for technology vendors and service providers