Did you know that women are increasingly becoming more tech savvy these days? A study made on a group of people under 30 (the so-called Generation X born between 1977 and 1994) by Vertis Communications reveals that 26% of the women plan to buy a PC within a year, compared to only 20% of the young men. Likewise, 25% of the women in that age group wish to purchase a cell phone with advanced features in the next 12 months, compared to 14 percent of total adults. 28 % of the young women want a digital camera compared to only 21 percent of the men in the same age group.
“As technology continues to become adopted into our everyday lives, we find younger women are becoming increasingly dominant users of media and high technology compared to their male counterparts,” says Jim Litwin, vice president of market insights at Vertis Communications.
With the revelation, advertising companies which have traditionally targeted men for electronic products are expected to refocus their ad campaigns more on the younger female population.