Remember Velvia? That Fujichrome film from Fuji is coming back.
Fujifilm is re-launching the Fujichrome Velvia 50 in the UK market to emphasize the companyâ€™s continued commitment to the production and promotion of professional film.
Russ Gunn, Fujifilm Professional Product Manager said, â€œWe have received many requests from photographers to restart manufacturing, as they had used Velvia 50 for many years and consider it unmatched in terms of quality and character.â€
Production of Velvia 50 was stopped in 2005 when vital raw materials used in the production of the emulsion became unavailable. Gunn said their technicians are â€œworking hard to develop substitute raw materials and new manufacturing technologies that enable us to restart production of this famous emulsionâ€ in the spring of 2007. Substitute materials? I thought the Velvia 50 is coming back? Well, good luck, Mister Gunn.