Fujifilm UK has reduced the price of the FinePix S5 Pro DSLR to just Â£500, effectively halving its price from the original Â£1,000 when it was launched last year. In US dollar terms, that should bring down the S5â€™s price to about the same as Canonâ€™s EOS 40D mid-range DSLR.
Fujifilm UK says the price reduction is a special summer promotion. The FinePix S5 Pro boasts the EISA European Advanced Camera of the Year 2007-2008 award.
It features Fujifilmâ€™s Super CCD SR sensor, which uses a layout of twelve million paired photodiodes to deliver unrivalled performance in terms of dynamic range and noise prevention, according to the company. This enables the FinePix S5 Pro to capture detail in areas of highlights and lowlights, making it a professionalsâ€™ choice for a range of photographic subjects, from wedding and portrait to landscape photography.