Digital Photo Spending Grew 11.2 Percent in 2006

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While overall consumer tech spending slowed last year, digital photo spending grew by 11.2 percent in 2006, according to Photo Marketing Association (PMA) Marketing Research.

This covers spending in major photo categories — digital cameras, digital printing, photo books, calendars, greeting cards, posters, and other custom items, as well as, home digital printing consumables.

Accroding to PMA figures, spending grew from $9.9 billion in 2005 to $11 billion in 2006. The best performing digital category — in terms of growth — in 2006 was custom photo products and services. Demand for these products grew almost 51 percent, from $461 million in 2005 to $694 million in 2006.

Digital cameras accounted for $6.75 billion in 2006 revenues compared to $6.2 billion in 2005 (9% growth) while retail and online printing registered an 8% uptick with $1.62 billion in 2006 and $1.5 billion in 2005.

[Site: PMA Marketing Research]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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