DeluxGear’s PinPoint is a laser-aided system that promises to eliminate focus hunt by allowing users to assist a camera’s auto focusing function and make sure that the camera focuses on what they want it to, despite low contrast conditions.
To use it, the photographer presses the activator button and PinPoint emits a narrow pulsing green light beam. The camera’s auto focus then quickly zeroes in on the light to acquire focus. If a photographer is focusing manually, he or she just focuses on the pinpoint of light.
The company says the photographer can control the length of time the light is visible. PinPoint helps with low light conditions, monochromatic surfaces, picking subjects out of a crowd, macro photography, or when a photographer’s field of view is obscured.
“With PinPoint, photographers can be confident that they are capturing crisp, clear photos of those once-in-a-lifetime moments,” says Tom Nickell, the CEO of DeluxGear. “In fact, we purposely called it PinPoint because of its spot on accuracy in making sure that the subject photographers want in focus, is in focus.”