Color As Culture

Photo of Geishas in Tokyo by Daniel Bachler

Writing on the HP blog, Giordano Beretta says, “When we render complexion in preferred color reproduction, we must enhance the color to match local cultural expectations.”

He said the expectations are set by color consultants, who are influenced by what is available from industry. A recent breakthrough will require we tweak our color lookup tables.

This is in connection with the enhancement of magnolignan, a compound for skin whitening developed by Kanebo Cosmetics, Inc. With the new product, to be released this spring, perceptual color rendering tables are to be updated, Giordano said.

The logic underneath this could very well be transposed to photography (Naah, I just want to share with you the beautiful picture above, is all).

Photo: Daniel Bachler

Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.