Cisco to Buy Flip Videocam Maker Pure Digital Technologies

Flip Video Cameras

Cisco Systems Inc says it will buy Pure Digital Technologies Inc in a stock swap worth $590 million.

Pure Digital is best known for its lineup of “Flip“-branded video cameras, all of which are based around CMOS image sensors, and feature fixed focus, fixed focal length lenses, 1.5” LCD displays, and built-in flash memory storage.

Despite their entry-level specifications, the Flip camcorder line’s combination of compact size, simplicity, good marketing and trendy touches like customizable body patterns has seen them selling 2 million units of the product.

Cisco intends to make Pure Digital a part of its Consumer Business Group. Cisco’s CBG was previously known by the Linksys brandname, after that company was acquired in 2003, and produces a range of home networking, storage and audio products.

[Via: Cisco]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

Kodak Film Projector Chevron 8 Model 10 Not working no cord to test for Parts  picture
Kodak Film Projector Chevron 8 Model 10 Not working no cord to test for Parts
Home Made Part Of Ground Glass Back Only For Vintage Kodak 3A Camera. picture
Home Made Part Of Ground Glass Back Only For Vintage Kodak 3A Camera.
Front Lens Minolta MD Tele Rokkor 135mm F2.8 - AS IS for PARTS picture
Front Lens Minolta MD Tele Rokkor 135mm F2.8 - AS IS for PARTS
PRAKTIFLEX -  vintage SLR 35mm film cameras - AS IS for PARTS picture
PRAKTIFLEX - vintage SLR 35mm film cameras - AS IS for PARTS
REALIST 35mm CAMERA for parts not working with LEATHER SHOULDER CASE picture
REALIST 35mm CAMERA for parts not working with LEATHER SHOULDER CASE