Canon Slashes EOS Rebel XTi Price by 30%

The price war has begun. In response to the $600 entry-level D40 DSLR that Nikon introduced just a day earlier, Canon dropped the price of its newly launched EOS Rebel XTi (400D) by $300, a full 30% off its introductory price of $1000 for the camera body plus its 18-55mm kit lens. You can now buy it at $700; $600 for the body only.

This also pushed down the price of Canon’s older but much more successful Rebel XT (EOS 350D) to about $600 with the lens, now at par with the announced price of $600 also for the simplified Nikon D40. Feature for feature, the 350D has a distinct advantage over the D40.

How will Nikon respond? It will be interesting to see this develop favorably for digital camera consumers in the run-up to the holidays.

Canon Rebel XTi (EOS 400D)

[Via: CameraTown.com]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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