Canon Slashes EOS Rebel XTi Price by 30%

The price war has begun. In response to the $600 entry-level D40 DSLR that Nikon introduced just a day earlier, Canon dropped the price of its newly launched EOS Rebel XTi (400D) by $300, a full 30% off its introductory price of $1000 for the camera body plus its 18-55mm kit lens. You can now buy it at $700; $600 for the body only.

This also pushed down the price of Canon’s older but much more successful Rebel XT (EOS 350D) to about $600 with the lens, now at par with the announced price of $600 also for the simplified Nikon D40. Feature for feature, the 350D has a distinct advantage over the D40.

How will Nikon respond? It will be interesting to see this develop favorably for digital camera consumers in the run-up to the holidays.

Canon Rebel XTi (EOS 400D)


Published by Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.