Canon Philippines Gets Top Honors in Consumer Surveys

Canon Logo

Reader’s Digest magazine has awarded Canon Philippines the “Gold Trusted Brand” in three categories, Camera/Digital Camera, Printer/Scanner and Office Equipment.

This follows a consumer survey done by Reader’s Digest and Nielsen Media Research showing that more Filipinos rely on Canon for digital imaging products than any of the other brands. The brand attributes taken into consideration during the data collection and assessments included trustworthiness, credible image, quality, value, understanding customer needs and innovation.

The Reader’s Digest assessment of Canon is also affirmed by the 2006 Consumer Electronics Retail Audit by market research firm GfK Asia, which hailed the imaging company as the “No. 1 Digital Camera Brand.” The award is based on actual unit sales of various consumer electronics products, with Digital Camera being a new category.

“Canon is honored to receive the Reader’s Digest Gold Trust Award and the GfK’s No. 1 Brand as they are a direct testament to customer trust and satisfaction in Canon products and services,” said Ramon G. Arteficio, President and CEO, Canon Phils.

[Via: Manila Bulletin]

Chris Malinao

About Chris Malinao

Chris teaches Lightroom as workflow software to photography students at the FPPF, Federation of Philippine Photographers Foundation. He also teaches smartphone photography.

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