Readerâ€™s Digest magazine has awarded Canon Philippines the â€œGold Trusted Brandâ€ in three categories, Camera/Digital Camera, Printer/Scanner and Office Equipment.
This follows a consumer survey done by Readerâ€™s Digest and Nielsen Media Research showing that more Filipinos rely on Canon for digital imaging products than any of the other brands. The brand attributes taken into consideration during the data collection and assessments included trustworthiness, credible image, quality, value, understanding customer needs and innovation.
The Readerâ€™s Digest assessment of Canon is also affirmed by the 2006 Consumer Electronics Retail Audit by market research firm GfK Asia, which hailed the imaging company as the â€œNo. 1 Digital Camera Brand.â€ The award is based on actual unit sales of various consumer electronics products, with Digital Camera being a new category.
â€œCanon is honored to receive the Readerâ€™s Digest Gold Trust Award and the GfKâ€™s No. 1 Brand as they are a direct testament to customer trust and satisfaction in Canon products and services,â€ said Ramon G. Arteficio, President and CEO, Canon Phils.
[Via: Manila Bulletin]