Actor Ashton Kutcher (The Butterfly Effect, What Happens in Vegas, The Guardian) is batting for Nikon CoolPix cameras in the new Nikon ads that started appearing on U.S. television today. The TV plugs were preceded by print and online advertisements.
Nikon said they selected Kutcher for the campaign to bring brand relevance to a broader and more youthful audience. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign highlights the exquisite styling, fashionable colors, simplicity and great performance of Nikonâ€™s Style series compact digital cameras.
â€œI am thrilled to work with Nikon on this campaign,â€ said Kutcher. â€œI think technology today represents so much more than just function â€“ it represents personal style and sophistication. Iâ€™m enjoying the opportunity to work with such a well respected brand and a group of highly creative individuals on a campaign that showcases the style, design and simplicity of the new CoolPix cameras.â€
[Site: Nikon USA]